Rooms & Apart­ments

Housed in the Now Building on Denmark Place and inspired by punk culture, these rooms capture the neighbourhood and district’s raw, unrivalled energy. Placing guests at the centre of everything, Superior rooms feature a gold trimmed black and white graffitied signature bed as the statement piece. With the mahogany and marble bedside against a feature dark stained timber wall, an industrial concrete surround brings together the contrast of rich texture with dramatic finishes. 

Rich texture and sumptuous tactile furniture define these psychedelia inspired rooms. A celebration of the neighbourhood’s ever-evolving place in history, the Luxury rooms capture Denmark Street’s flirtation with popular and subversive culture. Layered with contemporary notes from both a 60s and 70s aesthetic, the rooms champion a moment where times were faster, rules were looser, and folks were a little freer. Featuring a bespoke winged burgundy velvet headboard as the focal point and reflecting the era’s playful avant-garde, powerful pops of colour punctuate the aesthetic.

Flanking each end of the Now Building, the Deluxe rooms are the largest of the Session Rooms. In a psychedelic design aesthetic that celebrates bold colour palettes across tactile rounded furnishings; from the bespoke orange velvet headboard with winged mirrored side panels to bedsides that bring character through timber finished, antique brass handled drawers with playful bronzed feet. Evoking a storied, bold and vibrant narrative, symbolic of the neighbourhood’s heady days, these larger rooms are spacious and filled with natural light courtesy of a series of dramatic floor to ceiling windows.

Designed to reflect the Victorian exterior of the buildings, these Deluxe Apartments afford the rare privilege of waking up in a little history. Boasting provenance through original architectural features at every turn, these apartments capture a timeless grandeur. Sitting above some of the most iconic shops and places along Denmark Street, these apartments bring together flair with form.

Housed in the very building where The Rolling Stones recorded their debut album, these Lofthouse Apartments follow a less than authoritarian design aesthetic. Sitting above Regent Sounds Studio and with strong accents of punk rock, these apartments tap into the raw and unrivalled energy of Denmark Street, fuelling an alternative perspective on short and long stays. As the rebellious statement piece in these apartments, the bespoke gold trimmed black and white graffitied bed that makes for a bold and raucous aesthetic.

Located in some of the buildings that helped change the course of the British music scene multiple times over the years, these iconic blue plaque townhouses have played host to the likes of David Bowie, Vince Taylor, Lou Reed, Chrissie Hynde, Vivienne Westwood and countless more. Serving as the statement piece the bed’s deep purple, paisley patterned and textured wall feature invokes an old world glamour, while the surrounding original wall panelling mixed with artisanal cornicing illustrates craftsmanship from across the ages.

Reflecting 60s and 70s era playful avant-garde across design, art, music and fashion, the York Apartments set a pace for indulgence. These spacious apartments are housed in the beautiful York & Clifton Mansions. Sitting above the hustle and bustle of St Giles Square, the apartments follow a psychedelic aesthetic. With a luscious and curvaceous burgundy velvet bespoke headboard ensconcing the bed and framing the brass, resin and glass crafted bedsides.

Comprised of mostly bespoke and unique pieces and with subtle flashes of the Garden of Eden and first temptation references. Through snake print Seletti mirrors and faux leather celebrating the risqué. Bending a sense of psychedelia into modernity and stemming from a love of 60s and 70s London culture, the Clifton Apartments are a celebration of a moment where times were a little faster, rules were a little looser and folks were a little freer.

Housed in the building where The Rolling Stones recorded their debut album, the Two Bedroom Lofthouse Apartment follows a less than authoritarian design aesthetic. Sitting above Regent Sounds Studio and with strong accents of punk rock, this apartment taps into the raw energy of Denmark Street fuelling an alternative perspective on short and long stays. This two bedroom apartment’s living space offers uninterrupted views of London's skyline from one side and the Outernet district’s Now Building from the other. The Apartment is located on the fourth and fifth floor and is accessible by stairs only

This two bedroom apartment’s living space sits at the very top of the building, offering uninterrupted views of London's skyline. From event space to late night haunt or intimate den - this apartment makes for the ideal solution when travelling with friends, family or fellow revellers.

Located in the upper floors of buildings synonymous with Denmark Street lore, these two bedroom apartments boast versatile layouts and sprawling living spaces with dark wood panelling perfectly offset by the kitchenette maxi-bar. Evoking an atmosphere that embraces bold and psychedelic colours, each Two Bedroom Deluxe Apartment offers unrivalled opulence.

By the grace of Malcom McLaren, the Sex Pistols lived in this mews house behind No. 6 Denmark Street. Originally intended for Badfinger, the mews house hosted countless sessions including one that saw Johnny Rotten take to the walls to etch the Pistol’s own mark on the street as he drew caricatures of himself and fellow band mates. Here they’d record demos for two of their tracks ‘Anarchy in the UK’ and ‘Pretty Vacant’. Set back and with its own private courtyard, this Signature Apartment allows guests to sleep in a little piece of history.

Finished with a vintage gothic aesthetic, these Signature Apartments apartments are for those looking for an experience larger than everything else. Located just off Denmark Street on the short but storied Flitcroft Street, these apartments overlook the St Giles-in-the-Fields Church. With views over the Palladian masterpiece and its weathered gothic feeling stonework, these apartments transport guests to a time where dramatic intrigue took centre stage.