Press

"Chateau Denmark has already drawn its share of notable guests – musicians, creatives, industry figures orbiting Soho’s music scene – and it’s easy to see why. It doesn’t just reference rock ’n’ roll history; it extends it. You’re not observing the mythology – you’re stepping into it."

“I wouldn’t insult Chateau Denmark by calling it a hotel. It’s a mirror into the indulgent parts of yourself you don’t get to set free every day."

"Chateau Denmark is probably one of London’s boldest design feats yet. It’s punk, it’s rock, it’s psychedelic, and it’s bold in its style. It’s not trying to be traditional hotel. In a class all by itself, serving those with an edge that beat to the tune of their own drum."

"Recognised for its bold and inventive cocktails, you’ll find signature drinks with names such as ‘Smoke on the Water’ or ‘Lady Stardust’. Downstairs, ultimate lavishness awaits you at Dial8, its secret basement bar for those in the know."

“Rock and roll hotel turns it up to 11"... "As any discerning rock and roll fan will tell you: there’s nowhere in London steeped in the kind of musical history that Denmark Street has to offer."

"The atmosphere? Slick and vibrant. DJs, live performers, and bold cabaret evenings bring the space to life without ever tipping into chaos."

"A Very Fierce Christmas live music showcase returns to London’s Denmark Street... Now, the new 2024 edition of A Very Fierce Christmas Live will see a handful of performances, featuring talented artists who work in the music stores the street has become famed for."

"Soho isn’t exactly lacking in trendy hotels, but Chateau Denmark has to take the crown as the King of Cool.... If you’re not familiar with Denmark Street, it is to musicians what Savile Row is to tailors. Everyone from Elton John to Jimmy Page wrote music here."

"If history is your thing, Chateau Denmark delivers in spades. Its apartments occupy buildings where legends roamed—think the Rolling Stones recording their first album, Bowie and Lou Reed trading notes, and Vivienne Westwood leaving her unmistakable mark. Call it a portal into the heart of London’s musical legacy."

"The gothic inspired room with a full bar and bath in the bedroom was just the perfect balance of decadence and sophistication."

“Stirring up old classics and bold new creations, the cocktail menu at Thirteen takes guests on a journey of exploration, through eras of taste, as it captures ‘what was and what will be.’”

"This drinks menu captures the spirit and creativity of its Denmark Street neighbourhood, with rare Mezcals, Scotch whiskeys, and playful cocktails on offer – from the Morning Fury, a non-alcoholic aperitif cocktail, taking influence from the Sex Pistol’s documentary The Filth & the Fury; to Major Tom, a gin and tonic twist served in a highball with lemongrass (and a nod to David Bowie’s Space Oddity)."

"Here’s where you can soon expect every major touring band to hold press conferences and after-parties. In fact make sure you’re invited. MARVIN staff got a very exclusive personal tour late last year (and personally saw the Johnny Rotten graffiti) and we can attest that it is an incredible space."

"Unlike many hotels in London, the rooms have enough space for a dance floor. The bathrooms are exquisitely finished, with marble floors, frosted mirror walls, and a deep, freestanding brass bathtub. Aesthetically every box is ticked; Chateau Denmark, without a doubt, lives up to its environment as a rock-and-roll wonderland."

"If you can remember how you got here, you've done it all wrong."

"Just for the record, Chateau Denmark is neither a chateau nor in Scandinavia. This playful new hotel spans 16 buildings in and around Denmark Street in central London, tucked away between Shaftesbury Avenue and Charing Cross Road and named after Prince George of Denmark, husband of 17th century monarch, Queen Anne."

"...this hotel combines rock ‘n’ roll theatrics with vintage gothic charm, with every room distinctly designed. It’s hard not to feel cool here."

"End your day in the plush bar of the Chateau Denmark London hotel. Once home to many music shops, recording studios and cafés frequented by the likes of David Bowie, Jimi Hendrix, Elton John and The Rolling Stones, Denmark Street oozes history – and the hotel makes the most of this rock-and-roll heritage."

"The musical past is present in Chateau Denmark's array of exquisitely designed rooms and suites, each with unique character and charm. The interiors blend a classic rock feel with contemporary luxury, creating stylish and comfortable spaces."

"...the hotel pays tribute to the area's history through its punk and psychedelic decor. You can even sleep where The Rolling Stones recorded their debut LP or where the Sex Pistols once lived... The Japanese-inspired bar, Thirteen, has rock and roll-spirited cocktails (the most obvious being the Lady Stardust) but, more importantly, brings the spirit of the street to life with DJs who spin everything from funk and soul to classic rock."

"There is a sense of hedonism and playfulness throughout, which deliberately exuberant touches in every space giving everything a unique sense of style."

"... across 16 buildings including listed town houses on one of the most famous streets in British music. The Rolling Stones recorded their debut LP in Regent Sound Studios at 4 Denmark St. The Kinks made a musical tribute with the song Denmark Street. And Bernie Taupin and Elton John wrote Your Song at 20 Denmark St. Guitar shops are still prominent, and the street is a destination for rock ’n’ roll aficionados."

"Sensory overload in the best way. The décor, best described as goth grandeur – with black leather floors, oversized roll-top bathtubs (ideal for filling with ice and champagne, apparently), sculpted fireplaces and vintage furniture. In case you hadn’t guessed, Chateau Denmark is different from most London properties – arrive with an open mind and a sense of fun."

"...with punk rock echoing through the buildings and reverberating from the street’s famous musical past (with an after-shudder still humming across the Grade II listed building’s single-glazed windows). So, what sets Chateau Denmark apart from the crowd? Almost everything."

"London’s newly opened Chateau Denmark is all about rock and roll. That’s partly because it’s nestled on Denmark Street, a small cul de sac on the edge of Soho known for encouraging the burgeoning careers of such acts as David Bowie, Lou Reed and the Rolling Stones. Many feature opulent wallpaper, graffitied four-poster beds, grand stone fireplaces, glossy black furniture, tartan textiles, state of the art sound systems and the occasional naughty touch."

The BTLRs are dressed in gender-fluid attire in a violet hue Prince would have approved of; they’re armed with a “little purple book” of knowledge of where to eat, drink and be seen in the local area, as well as booking transport and mixing an array of favourite cocktails. They feel more akin to visiting (and very helpful) friends as opposed to staff members. 

"...there was no way we could leave this one out; this is no ordinary hotel; for all the best reasons. Needless to say, it’ll stand proudly on London’s Denmark Street and its 55 session rooms and apartments will be set over 16 buildings, featuring four distinct narratives."

"...the new and independent brand is set across 16 buildings, with 55 Session Rooms and Apartments, that feature distinct design narratives reflecting each building’s history while dialling into the rebellious spirit of Soho. These are truly outstanding places to stay, relax or throw the ultimate party... What's more you get your own butler to shake up your cocktails for you."

"Unashamedly OTT, catwalk-ready personal butlers wear sharp-shouldered violet suits and Taylor Howes’ interiors – spanning punk rock, vintage gothic and modern psychedelia in style – are a riot. Spread across 16 buildings; some go heavy on black and burgundy, with neon signs, oxblood Rorschach-style wallpaper, more fringing than you’d find backstage at a burlesque show, Void Acoustics speakers, rolltop tubs and onyx-tiled bathrooms."

"Chateau Denmark balances striking architectural detail, rich cultural heritage and modern craftsmanship across 16 characterful buildings in and around Denmark Street."

"...Vintage Gothic, which presents dramatic intrigue and charm, as well as Timeless Grandeur, offering an opulent Victorian-era aesthetic. Elsewhere, Modern Psychedelia brings ‘60s and ‘70s London to life through texture, finish and palette, while Punk Now is a modern interpretation of the anti-establishment movement."

"Chateau Denmark is making good on its intent to shake up London's identikit hotel scene of velvet sofas and lobbies scented with artisan coffee. Instead, it'll mix grit, glam and a bit of faded rock 'n' roll."

"Amazing rooms... The mantra was “no half-measures”, and it’s unconventional. It’s a dimly lit boudoir with black leather floors, Timorous Beasties wallpaper, a black leather upholstered bed and a wardrobe that looks like a Catholic confessional. It’s only 4pm, but Freddy fixes me a French martini — vodka, Chambord raspberry liqueur and pineapple juice."

"Several of the buildings which make up the Chateau Denmark are veritably drenched in rock and pop history. Maybe the best fact of all is that the Rolling Stones (who are celebrating their sixtieth anniversary this year) recorded their eponymous debut LP in one of these buildings."